Welcome to #MayfairWorld!
We’re here to build your internet happy place through purposeful apparel, feel-good content, and an empowering digital community. We want to change the narrative around unrealistic societal standards, and celebrate the unfiltered human experience that connects us all. In our world- vulnerability is universal, empathy is critical, and authenticity is your superpower. At Mayfair, we’re not just building a brand, we’re building a legacy.
This mindset has been in our DNA since day one. Our CEO, Sam Abrahart, launched The Mayfair Group in 2017.
After years of struggling with her mental health, she sought to create a more meaningful life through uplifting content and a digital safe space. We’re now focused on building out Mayfair as a global lifestyle brand. We believe apparel can be used as a catalyst for conversation and change. Our hope is through purposeful messaging and products, we can help people feel seen, heard, and understood for who they are.
At Mayfair, we want to be the brand for everyone as we believe there is no limit to the power of positivity. Our mission is to not just to make you look good, but help you FEEL good too. Join the brand that’s building a legacy. Everyone’s welcome in our world.
We are a brand for everyone. At Mayfair, we aim to connect with people from all walks of life. From celebrities like Jennifer Lopez, Justin Bieber, Bella Hadid, Hailey Bieber, Troye Sivan, Sydney Sweeney, Madelaine Petsch, Camila Cabello, Madelyn Cline, Chase Stokes, Kerry Washington, Jessica Alba and Melissa McCarthy, to athletes like Chris Paul, Royce O’Neal, Dwight Howard and Dywane Wade, to activists like Dom Roberts and Mari Copeny, we want to be the brand for everyone.
With all of our celebrity and press placements being 100% organic, it is clear we all share a common belief in the power of positivity.
